PRIVACY POLICY

Effective Date: August 18, 2026
Last Updated: August 18, 2026

Pow Hydration Inc., a Delaware corporation doing business as POWPAX and POWCHEW (“POWPAX,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy describes how we collect, use, disclose, and retain personal information when you:

• Visit or use powpax.co or another website operated by us (collectively, the “Site”);

• Purchase POWPAX or POWCHEW products;

• Create or use a customer account;

• Join our email list;

• Communicate with us;

• Submit a customer-service, return, refund, or product inquiry; or

• Otherwise interact with us online or offline.

POWPAX operates the Site using Shopify, which provides the ecommerce platform and related services that allow us to offer the Site and our products.

If there is a conflict between our Terms and Conditions and this Privacy Policy concerning our collection, use, or disclosure of personal information, this Privacy Policy controls with respect to those privacy practices.

By accessing the Site or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, do not provide personal information through the Site.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with an individual or household.

Personal information does not include information that is publicly available, aggregated, or deidentified as defined by applicable law.

The information we collect depends on how you interact with us.

A. Information you provide directly

We may collect the following information directly from you:

Contact information

• Name;

• Email address;

• Telephone number;

• Billing address;

• Shipping address; and

• Other contact information you provide.

Account information

• Username or email address;

• Password or other account credentials;

• Saved addresses;

• Account preferences; and

• Order history.

Order and transaction information

• Products viewed or purchased;

• Items placed in a shopping cart;

• Order number;

• Purchase date;

• Transaction amount;

• Shipping method;

• Delivery status;

• Discount or promotional-code use;

• Return, refund, or replacement information; and

• Communications concerning an order.

Payment information

Payments are handled by Shopify and other third-party payment processors. These providers may collect payment-card numbers, expiration dates, security codes, billing addresses, bank information, or digital-wallet information.

POWPAX generally receives transaction confirmation and limited payment details, such as payment method type, billing information, payment status, and the last four digits of a payment card. We do not ordinarily receive or store complete payment-card numbers.

Age-gate information

Because the Site and our products are intended only for adults aged 21 and older, the Site asks visitors to confirm that they are at least 21.

The current age gate is self-attested. It does not require you to submit your date of birth, government-issued identification, or a selfie. We may store your age-gate selection through a cookie, local storage, or similar browser technology so that the Site can remember your selection.

Customer-service information

We may collect information you provide when contacting us, including:

• The content of emails, telephone calls, or other communications;

• Order information;

• Product questions or complaints;

• Photographs of products, packaging, or shipments;

• Information about damaged, defective, missing, or incorrect orders;

• Return, refund, credit, or replacement requests; and

• Other information you voluntarily provide.

Please do not send us medical records or sensitive health information that is not necessary to address your request. Information you provide about your experience with a product may reveal health-related information. We may use that information to respond, investigate a product issue, meet legal obligations, or support product quality and safety.

Email preferences

If you join our email list, we may collect:

• Your email address;

• Your signup date and source;

• Consent and subscription status;

• Email engagement information; and

• Unsubscribe requests.

B. Information collected automatically

When you access or use the Site, we, Shopify, and our service providers may automatically collect:

• Internet Protocol address;

• Browser type and settings;

• Device type;

• Operating system;

• Device and browser identifiers;

• General geographic location derived from an IP address;

• Referring and exit pages;

• Pages and products viewed;

• Links or buttons clicked;

• Search activity;

• Dates and times of visits;

• Time spent on the Site;

• Shopping-cart and checkout activity;

• Marketing attribution information;

• Cookie and advertising identifiers;

• Site performance information; and

• Security and error information.

This information may be collected through cookies, pixels, tags, local storage, server logs, Shopify’s analytics technologies, and similar tools.

C. Information received from other sources

We may receive personal information from:

• Shopify;

• Payment processors;

• Fulfillment providers;

• Shipping carriers;

• Fraud-prevention and security providers;

• Email-marketing platforms;

• Analytics providers;

• Advertising and social-media platforms;

• Customer-support providers; and

• Other vendors that help us operate the Site or fulfill orders.

For example, a carrier may provide delivery-status information, Shopify may provide information about Site activity or transactions, and an advertising platform may provide information about whether an advertisement resulted in a visit or purchase.

2. How We Use Personal Information

We may use personal information for the following purposes:

Provide the Site and fulfill orders

• Operate and maintain the Site;

• Create and manage customer accounts;

• Process and fulfill orders;

• Process payments;

• Arrange shipping and delivery;

• Provide order updates;

• Process returns, refunds, replacements, or credits; and

• Provide customer support.

Enforce age and product restrictions

• Operate the 21+ age gate;

• Maintain a record of the visitor’s age-gate selection;

• Apply geographic shipping restrictions;

• Enforce purchase and quantity limits;

• Prevent suspected diversion or unauthorized resale; and

• Comply with legal requirements concerning our products.

Communicate with you

• Respond to questions and requests;

• Send transactional messages;

• Provide shipping and account notifications;

• Communicate about returns or refunds;

• Provide product-safety or recall information;

• Send administrative notices; and

• Maintain our customer relationship.

Marketing and personalization

• Send marketing emails where permitted;

• Recommend products or promotions;

• Remember shopping preferences;

• Personalize Site content;

• Measure the effectiveness of advertising;

• Understand how visitors discover and use the Site;

• Create or measure advertising audiences; and

• Display POWPAX advertising on other websites or platforms.

Security and fraud prevention

• Authenticate accounts;

• Protect transactions;

• Detect and prevent fraud;

• Maintain Site and account security;

• Investigate suspected violations of our Terms and Conditions;

• Prevent unlawful or unauthorized transactions; and

• Protect the rights, property, and safety of POWPAX, our customers, and others.

Improve our business

• Analyze Site use and performance;

• Troubleshoot errors;

• Improve products, packaging, customer service, and operations;

• Conduct research and statistical analysis;

• Develop new products or Site features;

• Maintain business records; and

• Create aggregated or deidentified information.

Legal and compliance purposes

• Comply with applicable laws and regulations;

• Respond to subpoenas, court orders, or lawful government requests;

• Maintain tax, accounting, and transaction records;

• Investigate product complaints or safety reports;

• Establish, exercise, or defend legal claims; and

• Enforce our agreements and policies.

3. Shopify’s Role

The Site is hosted and powered by Shopify. Shopify collects and processes personal information concerning your access to and use of the Site to provide ecommerce, checkout, analytics, fraud-prevention, personalization, and other services.

Information submitted through the Site may be transmitted to Shopify and other service providers in the United States or other countries.

We may use Shopify features that process information about your interactions with our store, Shopify, other Shopify merchants, or Shopify services. These features may help Shopify and POWPAX:

• Operate and secure the Site;

• Understand customer behavior;

• Measure marketing performance;

• Personalize shopping experiences;

• Provide relevant advertising; and

• Improve Shopify’s and our services.

For certain Shopify services, Shopify may determine the purposes and means of processing and may be responsible for responding to requests concerning that processing.

You can learn more through the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

4. Cookies and Similar Technologies

We, Shopify, and our service providers use cookies and similar technologies to operate the Site, remember preferences, analyze Site use, protect transactions, and support marketing.

These technologies may include:

Strictly necessary technologies

These support essential functions such as:

• Shopping-cart operation;

• Checkout;

• Account access;

• Age-gate preferences;

• Security;

• Fraud prevention; and

• Privacy choices.

Functional technologies

These remember preferences and provide enhanced Site functions.

Analytics technologies

These help us understand:

• Site traffic;

• Page and product views;

• Shopping and checkout activity;

• Site performance; and

• Errors or technical issues.

Advertising technologies

These may be used to:

• Attribute visits or purchases to advertisements;

• Measure advertising performance;

• Create or measure advertising audiences;

• Personalize marketing; and

• Display POWPAX advertisements on other websites or platforms.

You may manage nonessential technologies through the cookie-preference or privacy-choice tools available on the Site.

You can also configure your browser to block or delete cookies. Blocking certain cookies may affect Site functionality.

5. Analytics and Advertising

Shopify analytics and Shopify web-pixel technologies are active on the Site. These tools may collect information about page views, products, cart activity, checkout activity, transactions, devices, browsers, and advertising attribution.

We may also use custom or third-party analytics and marketing pixels through Shopify. The specific providers used may change as our marketing program evolves.

Analytics and advertising providers may use cookies, pixels, or similar technologies to:

• Measure Site activity;

• Attribute purchases to marketing campaigns;

• Create or measure audiences;

• Limit repeated advertising;

• Personalize advertising; and

• Display advertisements based on activity across different websites or services.

Certain disclosures through these technologies may be considered a “sale,” “sharing,” or processing for “targeted advertising” under state privacy laws, even though we do not sell personal information for money.

Where required, you may opt out through our data-sharing opt-out page or through a legally recognized browser-based opt-out preference signal.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Shopify

We disclose information to Shopify to host and operate the Site, provide checkout and ecommerce services, support analytics, prevent fraud, personalize experiences, and provide enhanced Shopify functionality.

Vendors and service providers

We may disclose information to companies that perform services for us, including:

• Payment processors;

• Fulfillment providers;

• Shipping carriers;

• Website and cloud-service providers;

• Customer-support providers;

• Email-marketing providers;

• Analytics providers;

• Advertising providers;

• Fraud-prevention and cybersecurity providers; and

• Accountants, attorneys, insurers, and other professional advisers.

These providers may process personal information only as permitted by their agreements with us and applicable law.

Advertising and analytics partners

We may disclose identifiers, device information, Site activity, commercial information, and inferred interests to analytics, advertising, and social-media partners.

These disclosures may constitute “sale,” “sharing,” or targeted advertising under applicable law. Privacy choices are described in Sections 7 and 11.

Parties you direct us to contact

We may disclose information at your direction or with your consent, including to deliver an order, complete a payment, or connect with a third-party service.

Government authorities and legal recipients

We may disclose information:

• To comply with law, regulation, subpoena, court order, or legal process;

• To respond to lawful government or regulatory requests;

• To investigate suspected fraud, unlawful conduct, or safety issues;

• To enforce our agreements;

• To protect legal rights, property, or safety; or

• In connection with litigation or legal claims.

Corporate transactions

We may disclose or transfer information in connection with an actual or proposed merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other business transaction.

7. Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

Our use of Shopify analytics, custom pixels, advertising technologies, or social-media integrations may nevertheless be considered the “sale” or “sharing” of personal information or processing for targeted advertising under some state privacy laws.

The categories of personal information involved may include:

• Identifiers, such as IP addresses, cookie IDs, account identifiers, or advertising identifiers;

• Internet or electronic-network activity;

• Commercial information, including products viewed, placed in a cart, or purchased;

• General location information; and

• Inferences about product preferences or interests.

Recipients may include Shopify, analytics providers, advertising networks, and social-media platforms.

You may opt out by:

• Visiting our data-sharing opt-out page;

• Adjusting the choices available through our cookie or privacy tool;

• Enabling a legally recognized opt-out preference signal, such as Global Privacy Control, in a supported browser; or

• Contacting us at info@powpax.com.

An opt-out choice may initially apply only to the browser and device from which it was submitted. If Shopify can associate the device with your Shopify account, Shopify may apply the opt-out to the account as well.

We do not knowingly sell or share the personal information of anyone under 21.

8. Email Marketing

If you join our email list, we may send promotional messages concerning products, launches, offers, events, and other POWPAX news.

You may unsubscribe at any time by selecting the unsubscribe link in a marketing email or contacting us at info@powpax.com.

Even after you unsubscribe from marketing, we may continue sending nonmarketing communications concerning:

• Orders;

• Deliveries;

• Accounts;

• Returns or refunds;

• Product safety or recalls;

• Changes to our policies; or

• Our ongoing business relationship.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Complete transactions;

• Maintain customer accounts;

• Provide customer service;

• Manage returns, refunds, and product complaints;

• Meet tax, accounting, product-safety, and legal obligations;

• Detect fraud and maintain security;

• Enforce agreements; and

• Establish, exercise, or defend legal claims.

Retention periods vary depending on the type of information, our relationship with you, applicable law, operational requirements, and relevant limitation periods.

Age-gate preferences may remain stored in your browser until the cookie or local-storage record expires or is deleted.

When personal information is no longer reasonably necessary, we may delete, deidentify, or aggregate it, subject to applicable law and technical limitations.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no website, transmission, storage system, or security procedure is completely secure. We cannot guarantee that information will never be accessed, disclosed, altered, lost, or destroyed without authorization.

You are responsible for protecting your account credentials and notifying us promptly if you suspect unauthorized account access.

11. Your Privacy Rights

Depending on where you live, whether applicable legal thresholds are met, and subject to legal exceptions, you may have the right to:

• Access or know: Request information about personal information we collect, use, disclose, sell, or share.

• Data portability: Receive certain personal information in a portable format.

• Correction: Request correction of inaccurate personal information.

• Deletion: Request deletion of personal information.

• Opt out of sale or sharing: Opt out of certain disclosures treated as sales or sharing.

• Opt out of targeted advertising: Opt out of processing for targeted advertising.

• Limit certain sensitive-information uses: Limit certain uses or disclosures where applicable.

• Opt out of qualifying profiling: Opt out of certain automated profiling where applicable.

• Appeal: Appeal our refusal to act on a request where applicable.

• Non-discrimination: Exercise privacy rights without unlawful discrimination.

These rights are not absolute. We may decline or limit a request where permitted by law, including when we cannot verify your identity or when retaining information is legally required.

How to submit a request

You may submit a privacy request by:

• Emailing info@powpax.com with the subject line “Privacy Request”;

• Calling 1-213-POWPAX9 (1-213-769-7299); or

• Using our data-sharing opt-out page for sale, sharing, or targeted-advertising requests.

Describe the right you wish to exercise and provide enough information for us to locate the relevant records.

We may verify your identity by matching information you provide with information already maintained by us. We will use verification information only to process the request.

You may use an authorized agent where permitted by law. We may require proof of the agent’s authority and may contact you directly to verify your identity or confirm authorization.

We will respond within the period required by applicable law.

Appeals

If applicable law gives you the right to appeal our decision, email info@powpax.com with the subject line “Privacy Appeal.” Include the original request, our response, and the reason you believe the decision should be reconsidered.

12. California Privacy Disclosures

This section supplements the remainder of this Privacy Policy for California residents and applies to the extent required by the California Consumer Privacy Act, as amended (“CCPA”).

A. Categories collected and disclosed

During the preceding 12 months, we may have collected and disclosed the following categories of personal information:

We collect these categories from the sources described in Section 1 and use them for the purposes described in Section 2.

We do not use or disclose sensitive personal information to infer characteristics about individuals. We use account credentials only for permitted operational and security purposes.

B. Categories sold or shared

During the preceding 12 months, our use of Shopify analytics, advertising, or pixel technologies may have resulted in the sale or sharing, as those terms are defined by the CCPA, of:

• Identifiers;

• Commercial information;

• Internet or electronic-network activity;

• General geolocation information; and

• Inferences.

Recipients may include Shopify, advertising networks, analytics providers, and social-media platforms.

We do not knowingly sell or share personal information belonging to consumers under 16. Because the Site is restricted to adults 21 and older, we do not knowingly collect personal information from anyone under 21.

C. California rights

Subject to applicable exceptions, California residents may have the right to:

• Know the categories and specific pieces of personal information collected;

• Know the sources, purposes, and recipients associated with that information;

• Request deletion;

• Request correction;

• Opt out of sale or sharing;

• Limit certain uses of sensitive personal information; and

• Receive equal service and pricing when exercising privacy rights.

Instructions for exercising these rights appear in Section 11.

D. California “Shine the Light”

California Civil Code Section 1798.83 may permit California residents to request information concerning certain disclosures of personal information to third parties for their own direct-marketing purposes.

Submit a request to info@powpax.com with the subject line “California Shine the Light Request.”

13. Global Privacy Control and Do Not Track

Where required by law, we process recognized opt-out preference signals, including Global Privacy Control, as requests to opt out of sale, sharing, or targeted advertising for the browser or device sending the signal.

If Shopify can associate the device sending the signal with a Shopify account, the opt-out may also be applied to that account.

Other than legally recognized opt-out preference signals, the Site may not respond to browser “Do Not Track” signals because there is no universally accepted standard for those signals.

14. Children’s Privacy

The Site and our products are intended only for adults aged 21 and older.

We do not knowingly collect personal information from anyone under 21. If you believe someone under 21 has provided personal information to us, contact info@powpax.com so we can investigate and take appropriate action.

15. Third-Party Websites and Services

The Site may link to third-party websites, applications, social-media platforms, or services.

This Privacy Policy does not govern third-party privacy practices. We encourage you to review the privacy policy of each third party with which you interact.

A link does not necessarily mean that POWPAX endorses the third party.

16. International Visitors

The Site is operated from the United States and is intended primarily for people in the United States.

If you access the Site from another country, information may be transferred to, stored in, and processed in the United States or another jurisdiction where Shopify or our service providers operate.

We do not represent that the Site or our products are available or appropriate outside the United States.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, services, or legal obligations.

We will post the revised policy on the Site and update the “Last Updated” date. If a change materially affects your privacy rights, we will provide any additional notice or obtain any consent required by law.

18. Contact Us

Questions, complaints, and privacy requests may be directed to:

Pow Hydration Inc.
6332 Lindmar Dr.
Goleta, CA 93117-3112

Email: info@powpax.com
Phone: 1-213-POWPAX9 (1-213-769-7299)